The founder of my Design MFA program recruited me to help build Athletes Unlimited’s creative strategy. We started when Athletes Unlimited was still an idea — and helped guide it to the nationally syndicated platform it has since become.

Our creative work attracted blue-chip sponsors like Geico and Nike, and a roster of Olympic-level athletes for Athletes Unlimited’s inaugural broadcast in 2020.

I helped Athletes Unlimited express their unique model to a wide audience. I created their brand guidelines and used them to create pitch decks that won network deals and contracts with leading athletes. I was also involved in everything from naming and logo design to stadium graphics and uniform design.

I also created mock-ups of broadcast and digital sports experiences, which were often adapted into Athletes Unlimited’s core offerings, and created guidelines used by league photographers, social media teams, and creatives across media channels.

My ability to synthesize complex ideas into simple and actionable products allowed me to organize the client's concepts and research into a coherent value proposition. For example, I turned demographic research studying the pain points of college and women’s sports fans into a clear set of user personas that could be utilized across the client’s teams.